Intention 4.1 and 4.2 Overcome physical and perceived barriers to access

By 2023 we will be encouraging a wider range of people to enjoy the Peak District National Park at an appropriate scale and adding value to the visitor economy.

Update

The Discover England Fund (DEF) Phase 2 programme provided £158,000 to support and market, tourism opportunities in the National Park. This funding concluded at the end of year 20/21. A range of activities have been delivered including local business online networking, training, marketing support and the launch of a new, searchable consumer-facing website promoting National Park Experiences and bookings. An updated trade brochure has also been produced. 90 businesses were engaged through the programme, and almost 70 experiences remain within the scheme. International trade promotion is currently paused due to Covid-19 impacts in Europe.

Work has progressed on the ambition to develop a partnership approach to integrated visitor hubs and gateways to embrace accessibility for all to the National Park whilst supporting responsible visiting and reducing impact of visitors. More specifically, progress has been made with the approval of the visitor management recreation hub partnership vision workshop and paper to Peak District National Park Authority Programmes & Resources committee in December. This work is being complemented by a national working group being formed to learn and share best practice led by Tom Hind from North York Moors National Park.