Intention 5.1: Balance opportunities for enjoyment with conserving a fragile environment

To balance opportunities for enjoyment with conserving a fragile environment we provided a refreshed Countryside Code underpinning a Peak District brand which all relevant partners could promote equally and consistently. #PeakDistrictProud (#PDP) shares the positive ways in which people can help care for the national park; from taking home your litter and avoiding BBQs, to keeping your dog a lead. The initiative also help to foster a sense of community belonging and association with the place for local businesses and residents.

The Peak District Communicators Forum continues to meet and the Authority has curated early spring 2022 content for the bird nesting and lambing season, which is shared with stakeholders and partners to amplify a consistent message. The #PeakDistrictProud website now includes five additional language translations of the countryside code and this will promoted via the Authority’s 2022 visitor guide.

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Intention 5.2: Ensure shared responsibility

To ensure shared responsibility we will review and develop the current arrangements for events management in the Peak District.

The events notification system has been replaced with event guidance and a code of conduct for event organisers to sign up to. If event organisers agree to the code of conduct, their events will be added to a calendar and promoted on the National Park Authority website.   Due to the disruption of the Covid19 restrictions, there have been far fewer events in the national park than usual and therefore we use the experience for the full year of 2022/23 to inform further development of the events system. The current web based system has been modified to include an interactive map, which makes it easier for people to see what is planned in their area at a glance.

Intention 5.3: Develop an awareness and understanding of the benefits of the Peak District National Park

Utilising the valuable work of Inspired by the Peak District and the Peak District Environmental Quality Mark, consider a revised approach to the promotion of the peak District brand so we establish a provenance which is coherent and effective at promoting the link between business development, the special qualities and the unique offer of the Peak District National Park.

A group was convened in 2019 to promote the link between business development, the special qualities and the unique offer of the Peak District National Park. A series of discussions have taken place on how we can influence Local Industry with a focus on “Clean, green productivity linked to a high quality of life” and using “positive planning powers; allied with a proactive enabling role from District Councils”.  This initiative is continuing and contributing towards the Local Plan review by seeking to understand the land-use needs for new business in settlements, on farms and other opportunities that may be available through the adaptive re-use of traditional buildings.

Millers Dales Goods Shed display